Asserting yourself in the media - through strategic media coverage - is an easy and cheap way to amplify your message to millions of potential customers, partners, and investors.
The good news is that you don’t need a funding announcement to appear in the media (a common myth we want to bust!). You just need something sensible and relevant to say. And you do have something to say!
You’ve founded a company because you’ve seen a gap in the market that you want to fill, or a problem that you want to fix. You know your market better than most people. You’re an expert and you’re passionate enough to want to let people in on (a) what the problem is and (b) how you’re going to solve it.
Positioning yourself to a journalist as an expert and reliable source is not for everyone but if you’re interested in learning how to strategically do this for maximum results, we can be here to help you. When we invest in you, you will receive some support from our core team with extensive PR knowledge and experience.
(1) We start by setting you up with a strong media kit.
This is going to make it easier for you to introduce yourself to new journalists, and for them to easily pull relevant information about you for their hypothetical article.
At a minimum, this is what journalists typically want to see in your media kit:
Note: We don’t write the press release, founder bios, or case studies for you but we are always available to advise and help with editing. Please feel free to reach out to Caroline ([email protected])
(2) We book a call with you to answer any questions you might have and to advise you on how to best assert yourself in the media.