Tone of voice in our sales materials
As set out in our brand guidelines, we want to reflect the natural humour, upbeat attitude, and passion of the team, but at the same time show our professionalism and trustworthiness in our communication.
Refreshingly honest, opinionated, fun and to-the-point copy captures the true nature of how we see ourselves in the payment industry. Vibrant proves that even though payments are a serious business, there's no reason we can't have fun while doing it. Payments don’t have to be complicated nor boring.
Here’s a selection of our sales materials: